As humans, we rely on both sides of our brains to function. The left, for executing tasks that have to do with logic. And the right, to perform activities that require creativity. Why should advertising be any different?
We always use analytics to inform every step of the creative process. One cannot successfully exist without the other. It’s our scientific methods that set us apart from traditional agencies and allow us to develop social content that’s more effective and efficient during your media spend.
The “first-lady of statistics”, her most notable work being in experimental and factorial design, the basis behind our content testing methods.
Advertising’s original #squadgoals leader, she disrupted the advertising world through her tenacity and creative thought leadership.
SOCIAL MEDIA INITIATIVE
BEST SOCIAL MEDIA CAMPAIGN
INNOVATOR AWARD WINNER
SOCIAL MEDIA MARKETING AWARD WINNER
BEST SOCIAL NETWORKING AWARD WINNER
BEST SOCIAL MEDIA CAMPAIGN FINALIST
CONSUMER HEALTH CAMPAIGN OF THE YEAR
Our fearless right brain in charge, Becca is responsible for our overall company mission, strategy, and growth. Now a seasoned social media veteran, she began her foray into the advertising space when she joined Brand Networks.
There she was the first designer on the front lines of the infancy of the social scene. The small five-person team quickly became a 250-person, global company changing the game for some of the world’s largest brands.
Becca went on to build the Creative and Content Services Teams at BN. The latter seeing double digit growth year-over-year.
The peanut butter to Becca’s jelly, our lead left brain, Leire, heads both our Client Services Team and the Analytics and Media Department to ensure the integration of cutting-edge social strategy, content, and media.
Prior to Helen & Gertrude, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups.
As Head of Business Development, Mike is responsible for growth through innovation and partnerships with a strong focus on advancing marketing effectiveness through technology and creative, by identifying, designing, and implementing innovative solutions.
Mike has spent the last two decades helping to grow internet and technology companies. Prior to joining H&G, Mike was co-founder and CTO of Brand Networks. He focused on growth through new product development, engineering services, and technology partnerships. Brand Networks was responsible for delivering social advertising and content for half of the fortune 100 and 17 of AdAge’s 25 Most Advertised Brands. Since its inception, he grew the company to $45M+ in revenue and employed 250 full-time employees across 10 offices. He sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.
Senior Data Analyst
Director, Creative Services
Director, Media & Insights
Associate Project Manager
Associate Account Manager
Junior Visual Designer
Senior Media Strategist
Strategic Account Director
Junior Photo Retoucher
Motion Graphics Designer