ABOUT US

Scientifically Creative.

As humans, we rely on both sides of our brains to function. The left, for executing tasks that have to do with logic. And the right, to perform activities that require creativity. Why should advertising be any different?

We always use analytics to inform every step of the creative process. One cannot successfully exist without the other. It’s our scientific methods that set us apart from traditional agencies and allow us to develop social content that’s more effective and efficient during your media spend.

OUR LEFT BRAIN

Gertrude Cox

The “first-lady of statistics”, her most notable work being in experimental and factorial design, the basis behind our content testing methods.

OUR RIGHT BRAIN

Helen Lansdowne Resor

Advertising’s original #squadgoals leader, she disrupted the advertising world through her tenacity and creative thought leadership.

SELECTED CLIENTS

AWARDS

PINNACLE AWARDS
AMA Rochester

SOCIAL MEDIA INITIATIVE

SUMMIT
EMERGING MEDIA

BEST SOCIAL MEDIA CAMPAIGN

INNOVATOR AWARD WINNER

SUMMIT
MARKETING EFFECTIVENESS

SOCIAL MEDIA MARKETING AWARD WINNER

eHEALTHCARE
LEADERSHIP AWARDS

BEST SOCIAL NETWORKING AWARD WINNER

THE FINNYS
KILLER CONTENT AWARDS

BEST SOCIAL MEDIA CAMPAIGN FINALIST

THE HOLMES REPORT
GOLD SABRE AWARD

CONSUMER HEALTH CAMPAIGN OF THE YEAR

LEADERSHIP

Becca Post

FOUNDER & CEO

Our fearless right brain in charge, Becca is responsible for our overall company mission, strategy, and growth. Now a seasoned social media veteran, she began her foray into the advertising space when she joined Brand Networks.

 

There she was the first designer on the front lines of the infancy of the social scene. The small five-person team quickly became a 250-person, global company changing the game for some of the world’s largest brands.

 

Becca went on to build the Creative and Content Services Teams at BN. The latter seeing double digit growth year-over-year.

Leire Bascaran

CO-FOUNDER
HEAD OF CLIENT SERVICES & INSIGHTS

The peanut butter to Becca’s jelly, our lead left brain, Leire, heads both our Client Services Team and the Analytics and Media Department to ensure the integration of cutting-edge social strategy, content, and media.

 

Prior to Helen & Gertrude, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups.

Mike Garsin

HEAD OF BUSINESS DEVELOPMENT

As Head of Business Development, Mike is responsible for growth through innovation and partnerships with a strong focus on advancing marketing effectiveness through technology and creative, by identifying, designing, and implementing innovative solutions.

 

Mike has spent the last two decades helping to grow internet and technology companies. Prior to joining H&G, Mike was co-founder and CTO of Brand Networks. He focused on growth through new product development, engineering services, and technology partnerships. Brand Networks was responsible for delivering social advertising and content for half of the fortune 100 and 17 of AdAge’s 25 Most Advertised Brands. Since its inception, he grew the company to $45M+ in revenue and employed 250 full-time employees across 10 offices. He sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.

THE TEAM

Tegan Jenner

Senior Data Analyst

Kirsten VandenBout

Director, Creative Services

Ryan Sperry

Director, Media & Insights

MacKenzi Martin

Art Director

Jake DiLucia

Videographer

Roemer Johansson

Copywriter

Tom Kemper

Visual Designer

Howie Reitz

Controller

Erica Hickey

Associate Project Manager

John Allen

Associate Account Manager

Margo Tsallagova

Photographer

Alexandra Manikas

Account Manager

Jill Duff

Senior Copywriter

Haley Giangreco

Junior Visual Designer

Erin Hunt

Senior Media Strategist

Becca Bellush

Strategic Account Director

Amy Moore

Senior Photographer

Deb Bawe

Junior Copywriter

Megan Barrette

Junior Photo Retoucher

Ashley Mason

Senior Copywriter

Shaemus Spencer

Motion Graphics Designer

Hannah Nelson

Copywriting Intern

CAREERS