How to Successfully Juggle Motherhood and Work

In today’s fast-paced business world, women in executive roles face the unique challenge of balancing high-powered careers with the demands of motherhood. Despite progress in workplace equality, female executives often carry a disproportionate share of domestic responsibilities. How do these successful women manage both spheres of their lives so effectively? In this interview with Authority Magazine,  Co-Founder + Chief of Strategy, Leire Bascaran shares her insights and strategies for successfully juggling her professional and personal lives.

Thank you so much for joining us! Can you tell us the “backstory” behind what brought you to this point in your career?

Mycareer has been a series of following what I love, trusting my instincts, building my network, and a little luck. I started in corporate and slowly made my way to ad tech and eventually the agency world. I now have the privilege of working with amazing clients and extremely talented individuals.

Can you share with us how many children you have?

I have two boys, 4 and 7.

Where were you in your career when your child was born/became part of your family?

Both my children were born during the wildest times in my career. My business partner and I got the opportunity to spin off and build our company when I was seven months pregnant. When I was asked if I was interested in building Helen + Gertrude, my only response was, “Can I get insurance?” It took courage to do everything, but I figured it out thanks to my amazing team and family. The second was born a few weeks before covid. Enough said.

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