The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, âWhy should advertising be any different?âThatâs why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.
Leveraging her background in New Media Design, Becca has led the evolution of Helen + Gertrude from a social-first company into a full-service digital agency operating on human-centered design principles. She has spent her career building world-class creative teams and developing content for the world's most well-known brands.
â
Fun facts, Becca grew up on a small family farm where she developed a passion for sustainable food practices. Beyond her professional work, Becca is deeply committed to environmental and community causes, native landscaping, obsessing over her two rescue Great Pyrenees.Â
Mike has spent the last two decades helping to grow internet and technology companies by advancing marketing effectiveness. His bread & butter? Identifying, designing, and implementing innovative solutions through technology and creative.
Mike is the Co-founder, CEO and former CTO of Brand Networks, an Augeo Company. There, he focuses on growth through new product development, engineering services, and technology partnerships.
â
Brand Networks has been responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Ageâs 25 Most Advertised Brands.
Right brain, meet left. See what working with the other side is all about.