Who We Are
Advertisingâs Original Leading Lady
The âFirst Lady of Statisticsâ
We rely on both sides of our brains to function.
The left is all about logic, using facts and problem-solving to act in the most efficient and effective way possible. And the right is the go-to side for creativity, where imagination and innovation thrive. That leaves us wondering, âWhy should advertising be any different?âThatâs why we use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other. Breaking down these silos is what allows us to build branded content and campaigns that work hardest for you.
Our Founders
Becca Post
Since its founding in 2016, Becca has led Helen + Gertrude to more than triple in size by staying true to her core values of practicing empathy, transparency, and finding creativity in every facet of building a business.
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She began her foray into the advertising space when she joined Brand Networks as their first designer, where she then built the Creative and Content Services Teams. The latter, seeing double digit growth year-over-year. The small five-person team quickly became a 250-person, global company changing the game for some of the worldâs largest brands.Â
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âFun facts, Becca grew up on a small family farm where she developed a passion for sustainable food practices. She's also a foster dog mom, pups from both The National Great Pyrenees Rescue and Rescue Pit have been welcomed into Becca's home (including the 2 she adopted!)Â Â
Leire Bascaran
The peanut butter to Beccaâs jelly, our go-to left brain Leire, leads the integration of our client services, media, and analytics teams.
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Leireâs MO? To provide clients with tangible results that strategically meet their goals all while ensuring our mission and values are reflected across every touchpoint. She also leads the charge of Business Development and empowers clients with a wealth of offerings.
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Prior to H+G, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups (Oh, & met Becca!)Â
Fun facts, Leire grew up in Mexico, went to college in Montreal, and now resides with us in the U.S. Sheâs bilingual and well-traveled. She also is a super mom of 2 and is a great advocate for realistic work/life balance.
Meet The Team
Mike Garsin
Mike has spent the last two decades helping to grow internet and technology companies by advancing marketing effectiveness. His bread & butter? Identifying, designing, and implementing innovative solutions through technology and creative.
Mike is the Co-founder, CEO and former CTO of Brand Networks, an Augeo Company. There, he focuses on growth through new product development, engineering services, and technology partnerships.
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Brand Networks has been responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Ageâs 25 Most Advertised Brands.
Working At Helen + Gertrude
Right brain, meet left. See what working with the other side is all about.
Award-Winning
International Athena Leadership Awards
Healthcare Marketing Impact Awards
Effie Awards
Certified
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