Ideas + News

Download Our In-Depth Look At Marketing Wine In A Modern World

While consumer preferences and wine consumption continue to shift, how can your brand stay ahead of the curve? This genuinely useful handbook is packed with easy-to-digest takeaways and activities to better understand the market’s changing needs.

H+G Wins Multiple Hermes Creative Awards

Our 2020 Award Season is in full swing, starting off with 2 wins; a Platinum in Website Overall in Medical/Healthcare with RefleXion™ and a Gold in Social Ad Campaign with LUMIFY™️.

Our Flexible Workspace Prepared Us for Remote Work Required by the Pandemic

On Friday, March 13th, H&G employees were told to take their belongings with them and prepare to work from home until more information on COVID-19 would be released. Luckily, the workforce was already familiar with video conferencing and shared online collaboration.

2020 Athena Organizational Award Finalist

We’re proud to be recognized for the 2020 Athena Organizational Awards as a women-owned business that not only cultivates a company culture of support towards women at our agency, but the community as well.

Healthcare Awards All Around!

A Gold in Best Site Design for RefleXion™, a Silver in Best Digital Marketing Campaign for WarmSculpting™ with SculpSure, and another Gold in Social Media Campaign of the Year for LUMIFY™.

2019 Muse Creative Awards Winner

Get a glimpse into the mind of our CEO Becca Post; touching on the thoughts behind the project that won us a 2019 Muse Award and the ins and outs of the creative industry.

Gen Z & The Wine Industry: The New Generation is all Grown Up

Sip happens with Gen Z at legal drinking age. They’re shifting and shaping industry trends. Keep up and avoid making pour decisions—aka waiting for another five years to connect with the next generation.

Digiday: Make Open-Office Spaces Work with Private Phone Booths

While the open-office concept can be controversial, we thrive on the collaborative environment while still accommodating different working styles by providing phone booths to step into.

How to Successfully Use Emojis in B2B Marketing

Teaser: Don’t let a buttoned-up persona get in the way of relating to your audience. Discover the best practices for boosting your brand’s engagement on social with the help of emojis.

Are You Actually Prepared to Market Cannabis?

While talk of cannabis is on the rise, best practices and legality restrictions are still hard to navigate. Read on for what you can do during this in-between time to prepare.

Adobe 99U: Creative is Future Proof

The Abobe 99u conference this year spotlighted hot topics like AI and the value of uniqueness. Wondering about the future of the creative industry and the role that empathy plays? Read on.

Building the Millennial Career

Director of Media & Insights, Ryan Sperry, presented at the Capital Region Chapter Association for Talent Development’s 2019 Summit on this very topic. Read what he had to say.

Best Strategy Win in the 2024 Anthem Awards

We’re excited to celebrate another trophy, honoring our strides in Women’s Health Marketing with our Breast Cancer Awareness Month work.

Women’s Health Marketing Award Recognition

We won Silver in the Social Campaign: Health & Wellness category for the 2024 w3 Awards.

2024 eHealthcare Leadership Awards Winner

Helen + Gertrude recognized in the Best Digital Marketing Campaign category with Hologic 3D Mammography.

2024 Titan Business Awards Win

We won Gold for our project, Empowering Women to Seek Action during BCAM with Hologic 3D Mammography.

Harnessing the Power of Data Analytics in Digital Marketing

Our Media + Insights Lead, Tegan Jenner, shares insight into our “test and learn” process at Helen + Gertrude

How the Photographer is the Host of the Party

Great photographers don’t just capture moments—they set the vibe, create connections, and ensure an excellent experience from content ideation to end results.