Ideas + News

A Whole Lotta Soul: An Introduction to Brand Soul Stories

Understanding the importance of a good brand soul story is sure to lift your spirits... read on!

3 Key Needs Gen-Z is Searching for Within the Beauty Industry

Connecting with the changing consumer requires more than just reaching them. Read the latest insights on the values and needs driving the beauty industry here.

How a Background in Design Translates to Operating a Human-Centered Business

The benefits of human-centered design stretch far beyond the end user. Read on as CEO & Co-founder Becca Post shares how her background as an interaction designer has impacted Helen & Gertrude.

Download The Guide To Brand Accountability In The Beauty Space

Dive into the changes that influence how audiences are interacting with brands and gain insight into how to make them feel seen and understood.

Behind The Scenes of Building a Human-centered Business

How do past experiences, trust in partnerships, Mt. Kilimanjaro & Taylor Swift all fit into the same podcast? Listen now on Rochester Business Connection’s recent episode.

This just in! Digiday Content Marketing & Shorty Awards Announced

We’re honored to be named finalists for the both Shorty Awards AND the Digiday Content Marketing Awards with our Hologic 3D mammography project.

Listen Up! Here are 3 Reasons Why Sonic Branding is Worth the Conversation

Sonic Branding refers to the specific noises associated with a brand. Hear us out on why it is so important!

What My Fixer Upper Has Taught Me About Addressing Diversity Debt

Tackling a brand’s diversity and inclusion problems is a lot like renovating an older home. There may be a lot of issues to address, but it’s a worthy investment.

We Won Gold in the 2022 Muse Creative Awards with Our Hologic 3D Mammography Project

We’re so proud to be recognized for our Power of Sure campaign, which addressed the disparities Black women face in healthcare and drove thousands to find a mammogram near them.

How to Make Every Day Earth Day

Read as our sustainability committee shares some tips, ideas, and events for how to honor and celebrate our planet—today and every day of the year.

If You’re Not Investing in Training and Development, Your Employees Won’t Invest In You

Learn how H&G embraces a spectrum of training materials to encourage a culture of continuous learning.

Female Disruptors: The Empowerment Embracing Mistakes Brings to Our Creative Culture

Director of Creative Services Kirsten VandenBout shares why promoting honest creativity and full authenticity is necessary for growth.

Is Victoria Secret’s Rebrand Actually Attainable?

Victoria’s Secret is swapping out their signature angels for trailblazing brand ambassadors in an attempt to rebrand themselves as more inclusive. Read on as industry experts, including our own Becca Post, share both personal thoughts and professional insights on the topic.

2021 Killer Content Award Winners - Killin’ the B2B Game

We’re excited to share that we were named a 2021 Killer Content Award winner in the Multi-Touch Campaign category with our LightForce Orthodontics project. Cheers all around!

Helen & Gertrude Partners with Rochester Artist Collaborative

Helen & Gertrude has partnered with The Rochester Artist Collaborative by funding an annual Artist scholarship. We’re proud to support an Artist with the resources necessary to flourish and make a name as an independent Artist, while creating work that inspires the community.

The 2021 Shorty Awards Results are IN!

Helen & Getrude was named both a finalist and the audience honor for our Cynosure Potenza project in the Media Buying Large category. We’re so excited to have been picked by both the Real Time Academy judges AND win the popular vote!

Why Side Projects Matter, Especially in the Creative Industry

Our Senior Motion Graphics Designer explores developing a work-life balance and the value of creative pursuits completely unrelated to your job.

Marketing to Radiologists: The Ultimate Guide

Struggling to effectively reach specialized medical professionals online? Get insights on the digital platforms they use the most and how to create content they care about.