Ideas + News

Another Stride in Women’s Health Marketing

We received a Bronze Honor in the 2024 Shorty Impact Awards alongside our partners, Hologic 3D Mammography.

The Case for Investing in Organic Content

In a world dominated by paid ads, organic social remains essential for building genuine connections and fostering brand loyalty.

Best Strategy Win in the 2024 Anthem Awards

We’re excited to celebrate another trophy, honoring our strides in Women’s Health Marketing with our Breast Cancer Awareness Month work.

Women’s Health Marketing Award Recognition

We won Silver in the Social Campaign: Health & Wellness category for the 2024 w3 Awards.

2024 eHealthcare Leadership Awards Winner

Helen + Gertrude recognized in the Best Digital Marketing Campaign category with Hologic 3D Mammography.

2024 Titan Business Awards Win

We won Gold for our project, Empowering Women to Seek Action during BCAM with Hologic 3D Mammography.

Harnessing the Power of Data Analytics in Digital Marketing

Our Media + Insights Lead, Tegan Jenner, shares insight into our “test and learn” process at Helen + Gertrude

How the Photographer is the Host of the Party

Great photographers don’t just capture moments—they set the vibe, create connections, and ensure an excellent experience from content ideation to end results.

RBJ Names Helen + Gertrude a 2024 Best Women-Owned Business

This Award recognizes our continuous drive to challenge stereotypes and create impactful work.

Marketing Feminine Care Products in Today’s Digital World

The “down there care” market is booming. Discover strategies for delicately navigating this emerging space.

Designing the Future: Collaborating with High School Students on a Logo Refresh

We teamed up with Edison Career & Tech students to bring real-world experience in redesigning the Montessori School of Rochester’s logo.

How Authenticity and Vulnerability Pay Off and Help You Win Personally and Professionally

Marketing Manager, Hannah Nelson, discusses how acting in alignment with one’s values brings peace and fulfillment.

2020 Health + Wellness Graphic Design Award™️ in the bag

We won a GDUSA 2020 Health + Wellness Graphic Design Award™️ under the Advertising and Ad Campaigns category for our work with LUMIFY™️ redness reliever eye drops.

Creating an Inclusive, Representative, and Equitable Society

While many plan for what is easiest to accommodate for, reality requires more. We must consider all users, participants, and society members before we can move towards inclusivity. Read Becca Post’s thoughts for change here.

How To Get Cross-Functional Crunked

A night out has valuable lessons for building up a more cross-functional team. Grab a cocktail (or two) and stumble away with six tips for working collaboratively.

Why Pinterest is the Social Platform We All Need Right Now

Pinterest is all about the future, and with 32 million new users signing on in Q1, a lot of people are planning right now. Read our insights on how to use this platform to its full advantage and get bonus organic impressions along the way.

2020 Content Marketing Awards Finalist

We were named a 2020 Content Marketing Awards Finalist for Native advertising/sponsored content as part of a content program, recognizing our support with the overall strategy for Cynosure TempSure®️.

We WON a 2020 Ad Age Small Agency Award for Best Agency Culture!

Ad Age’s description for this award writes, “the best talent will churn out the best work for clients” and we are so honored to highlight the culture that gets our employees excited to create that work. View our award-winning video here!