Ideas + News

How to Be a Mom and Work Full-time, Gracefully?

Co-founder & Chief of Strategy Leire Bascaran gets real about the humanity of working full-time and parenting.

How Our Partnership with Brandwatch Expands Our Agency Capabilities

Our Media & Insights lead, Tegan Jenner, gives insight on how Brandwatch expands our consumer research.

Listen as Co-founders Becca Post and Leire Bascaran Share Insights on Agency Pod

Helen & Gertrude co-founders talk about the current state of digital advertising and the future of the industry.

CEO, Becca Post, Reflects on H&G's First 5 Years

It’s our birthday! Read on as CEO and Co-Founder Becca Post reflects on the last 5 years and shares her truths that continue to propel the company forward.

Cultivating a Feedback-Friendly Culture

Co-founder & Chief of Strategy Leire Bascaran shares her thoughts on why feedback is a gift and how to encourage it within the workplace.

Download The Guide to Reaching Alcohol Consumers This Holiday Season

This round is on us - download the detailed guide to receive insights on what consumers are hoping to experience this season and how brands can successfully reach them.

2021 eHealthcare Leadership Awards WIN

Another win in the book with our Cynosure Potenza project in the Best Digital Marketing Campaign category!

Download Our Guide To Gen-Z's Top Beauty Industry Needs

Gen-Z is causing big changes to the beauty industry. Download our infographic for insights on the values and needs driving these shifts.

Why TikTok Should Be Included in Your Marketing Mix

Consumers prefer TikTok ads over those of other platforms. Read more on the stats that continue to propel the app ahead in the digital space and why your brand should care.

6 Ways to Incorporate Inclusivity into Your Beauty Campaign Strategy—RIGHT NOW

The beauty industry has historically set rigid, often unattainable standards for consumers to aspire to. Incorporating inclusivity and diversity is beyond just a worthy endeavor, it’s a necessary one. Read on.

Season 6 of Journey Map kicks off with H&G CEO, Becca Post

Becca shares her background (from farm life to leading a company) on podcast Journey Map. Listen here.

How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Chief of Strategy & Co-Founder Leire Bascaran shares her perspective of her professional pursuit, including her background and self-experienced tips to dealing with the emotional turbulence that accompanies being an entrepreneur.

RBJ Names Helen + Gertrude a 2024 Best Women-Owned Business

This Award recognizes our continuous drive to challenge stereotypes and create impactful work.

Marketing Feminine Care Products in Today’s Digital World

The “down there care” market is booming. Discover strategies for delicately navigating this emerging space.

Designing the Future: Collaborating with High School Students on a Logo Refresh

We teamed up with Edison Career & Tech students to bring real-world experience in redesigning the Montessori School of Rochester’s logo.

How Authenticity and Vulnerability Pay Off and Help You Win Personally and Professionally

Marketing Manager, Hannah Nelson, discusses how acting in alignment with one’s values brings peace and fulfillment.

Incorporating Sustainability Within Company Culture

Read along as we share actionable ways to promote sustainability within your organization.

5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

Senior Communications Strategist Ashley Mason explores how brands can stand apart and stay relevant by refreshing their current strategy rather than undergoing a full rebrand.