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🌟 Read Our Impact Report 🌟In an industry driven by trends and consumer sentiment, beauty marketing isn’t just about aesthetics—it’s about strategy. We partner with established beauty brands ready to scale, helping them break through the noise with data-informed storytelling, precision audience targeting, and platform-specific optimizations. Whether it’s leveraging social commerce, influencer activations, or paid media, our approach ensures your brand reaches the right consumers—and converts.
If you’re looking for a marketing partner who understands the nuances of the skincare and beauty industry and can translate data into compelling creative, let’s talk.
Reaching Gen Z and Millennial consumers requires more than just digital media—it demands authentic, data-driven creative that resonates. Studies show that brands embracing inclusivity and transparency see stronger engagement and higher ROI. At Helen + Gertrude, we blend performance-driven content, diverse representation, and consumer insights to create thumb-stopping campaigns that convert. From CPG to e-commerce, our expertise ensures that the right audiences see compelling, high-impact creative—whether through realistic, diverse models, clean ingredient storytelling, or culturally relevant messaging.
Our recent TikTok campaign, designed to engage nurses, successfully tapped into a niche community through creator partnerships and active moderation. As a result, we saw 45k users engage with the content, watching more than 50% of the video for a leading skincare brand. Let’s craft conversion-focused beauty marketing that not only stands out in the feed but also fosters brand loyalty and long-term growth.
The skincare industry is full of opportunities—whether you’re simplifying or establishing a routine for your customers. By leveraging the perfect mix of brand messaging, paid partnerships, and organic product advocates, we position your brand for success. These efforts are further amplified with targeted paid media, ensuring your key benefits reach the right audiences at the right time.
For example, we supported the launch of a new product for a well-renowned skincare brand, crafting a photoshoot to create compelling visual assets. These assets were then used in paid campaigns, resulting in 311 million impressions and significantly boosting brand visibility.
With inclusivity and equity at the heart of our strategies, we help your brand connect with individuals from all backgrounds, driving both engagement and conversions. Whether you’re targeting key markets in New York, Los Angeles, or across the U.S., our data-driven approach ensures your skincare brand thrives in a competitive landscape.
The beauty industry is an $18B industry, so how do you get your piece of the pie? Beyond content development, brands that invest in community management gain valuable insights into product development, customer feedback, and emerging trends—all while fostering an inclusive and engaged audience. Influencers play a crucial role in shaping consumer sentiment, and whether micro or macro, the right combination can maximize your impact and budget. Pro tip: A single macro-influencer can drive the same level of sentiment as a carefully curated mix of micro-influencers—choosing the right strategy is key.
Personal care marketing is deeply personal, focusing on self-care, beauty, and well-being. To effectively engage your audience, your brand's visuals must foster an emotional connection that builds trust and loyalty. Once we've crafted a compelling visual strategy, our team helps establish a cohesive brand presence across all marketing touchpoints—whether on your brand website, paid ads, or social media platforms. By combining a customer-centered approach with targeted marketing strategies, we ensure your personal care brand not only stands out but also becomes a part of your consumers' daily routines, driving long-term engagement and growth.
